Ln.李娜 / LI NA

海外社媒内容运营 · 2025—2026Overseas social content · 2025—2026

做Instagram账号运营 Overseas content accounts,
from the first idea to the numbers.

我是李娜。在 GastriPal 做过一个慢性胃炎管理工具的 Instagram 账号，从一张对标表开始，到能稳定出片、发出去、看数据。也自己写产品：一个推理游戏，一个体感小游戏，都上线了，推广是我自己做的。 I'm Li Na. At GastriPal I ran the Instagram account for a chronic gastritis tracker — starting from a spreadsheet of competitors and ending with a pipeline that shipped posts, published them, and read the numbers back. I also build my own products: a mystery game and a browser game, both live, both promoted by me.

看作品See the work 微信找我WeChat me
彩铅插画：趴在打开的手账上的女孩，周围散落着照片、叶子和放大镜
1万+10k+ 小红书推广笔记的浏览推理游戏上线之后 views on the promo postsafter the game launched
100+ 条 WhatsApp 账号同时管着海外营销平台 WhatsApp accounts managed at onceoverseas marketing platform
2 个自己写完上线的产品chathoney.top · fit.chathoney.top products built and shipped myselfchathoney.top · fit.chathoney.top

01 · 作品Work

四个项目，两个是上班做的，两个是自己想做的。Four projects — two from jobs, two I started myself.

Instagram 主页 @gut_health_journal（StomachDiary）截图：简介写着 Using AI to track my daily diet，下面是 AI 生成的角色图和胃健康信息图帖子
GastriPal 在 App Store 的介绍页截图

数据不好的帖子，问题多半在开头三秒。when a post flops, it's usually the first three seconds.

01慢性胃炎管理工具 GastriPal · 海外社媒运营助理GastriPal · chronic gastritis tracker · overseas social media operations assistant

Instagram · 2025.02—2025.05

账号面向海外用户，讲胃和消化健康。我接手的时候它没有选题方向，视觉也不统一，得先有一套能持续产出的东西。The account talks to overseas audiences about gut and digestive health. When I picked it up there was no angle and no consistent look — the first job was building something that could keep producing.

我做了什么What I did

  • 内容研究Research把海外做胃健康、饮食健康的账号翻了一遍，记下哪些帖子数据好，好在选题、开头还是结构。Went through overseas gut-health and food accounts and noted which posts did well — and whether the reason was the topic, the opening, or the structure.
  • 内容策划Planning定账号人设和视觉风格。这一步花的时间比想象中多，但定下来之后每条内容都快了。Set the persona and the visual style. It took longer than I expected, but everything after it went faster.
  • AI 生产AI production脚本用 ChatGPT 写，图用 GPT Image 2 生，再用即梦或 Gemini Omni 做成视频，最后自己剪辑加字幕。工具各管一段。ChatGPT for scripts, GPT Image 2 for images, Jimeng or Gemini Omni to turn them into video, then my own edit and subtitles. Each tool does one part.
    1. 选题Topic
    2. 脚本Script
    3. 分镜Shots
    4. 生图Image
    5. 图生视频Img→video
    6. 剪辑Edit
    7. 字幕Subtitles
  • 账号运营Publishing发布、写文案、配标签。选题方向和发布时间都试过几轮。Publishing, captions, tags. I tested topic directions and posting times across several rounds.
  • 数据复盘Review看播放、点赞、收藏和互动。表现差的时候，先判断是选题没人关心，还是开头没留住人，还是中间节奏拖了——这三个的改法不一样。I read plays, likes, saves and comments. When a post underperformed I worked out whether the topic missed, the opening lost people, or the middle dragged — those three need different fixes.

项目结束时账号还在运营。真正留下来的是一份对标记录、一套固定的视觉，和一条能重复走的生产流程。它后来更新得不多，你可以点进去看。The account was still running when I left. What stayed useful was the competitor notes, the fixed visual, and a pipeline I could walk through again. It hasn't been updated much since — go and look.

看 Instagram 账号See the Instagram account · @gut_health_journal 账号对应的 AppThe app behind it · GastriPal
彩铅风插画：一部蓝色手机，屏幕里是 WhatsApp 聊天气泡和已读双勾，右上角压着 WhatsApp 标志

一百多条账号，坏一条就少一条通路。a hundred accounts. one goes bad, one route closes.

02WhatsApp 营销账号运营与维护 · 海外运营助理WhatsApp account operations · overseas operations assistant

2026.01—2026.04

平台做的是海外营销用的账号资源。我的工作是让这些账号是活的、能正常发消息，客户拿走就能用。The platform supplies account resources for overseas marketing. My job was keeping them alive and able to send, so a client could take one and use it.

我做了什么What I did

  • 平台运营Platform ops每天做数据巡检，看业务指标有没有偏。做久了，哪些数字不对是能提前看出来的。Daily data checks to catch business metrics drifting. After a while you can see which numbers are about to go wrong before they do.
  • 流程搭建Process独立执行账号培育项目：从 0 到 1 搭建真机培育流程，提升账号发送能力，同时在线上平台实现百条账号的规模化管理。Ran the account-nurturing project on my own: built the real-device process from zero, raised sending capacity, and managed 100+ accounts at scale through the online platform.
  • 规则理解Rules跨境这块的海外用户触达链路走过一遍，也摸清了 WhatsApp 对账号的规则和风控卡在哪。Learned the overseas reach chain in cross-border e-commerce, and where WhatsApp's account rules and risk controls actually bite.
100+条账号同时管accounts at once
0→1真机培育流程nurturing process
推理游戏的角色立绘：深蓝背景上，一位穿风衣的侦探举着放大镜，手里拿着笔记本

上线头几天没什么人，是推广把玩家带进来的。the first few days were quiet. the promo posts brought the players.

03AI 推理探案官 · 独立开发与推广AI Detective · independent build and promotion

2025.09—2025.12

一个文字推理游戏，二次元风格，接的是 DeepSeek 的模型。想法、开发、上线、推广都是一个人。A text-based mystery game with an anime look, running on DeepSeek. Concept, code, launch and promotion — one person throughout.

我做了什么What I did

  • 开发Build用 Claude Code 写，接 DeepSeek 做大模型推理。玩家输入线索，模型给出回应。Written with Claude Code, with DeepSeek doing the reasoning. The player types a clue; the model answers.
  • 推广Promotion上线之后在小红书做推广：自己写笔记、配图、定发布节奏，看哪类标题点进来的人多。Promoted it on Xiaohongshu myself — writing the posts, making the images, setting the cadence, and watching which headlines people actually clicked.
1万+10k+小红书浏览Xiaohongshu views
1000+点赞收藏likes & saves
现在还能玩Still playable · chathoney.top
体感游戏截图：深蹲的角色在高低柱之间，一只小黄鸭跟着动作飞过柱子

摄像头读的是骨骼点，不是画面。the camera reads skeleton points, not the picture.

04运动体感闯关乐乐乐 · 独立开发Motion Play · independent build

Web · 2025.11—2025.12

一个网页小游戏，不用任何硬件：摄像头实时取骨骼点，用蹲起控制角色过柱子，边玩边动。A small browser game with no hardware at all: the webcam tracks your skeleton and squats move the character past the pillars.

我做了什么What I did

  • 动作识别Pose摄像头加 TensorFlow.js 取骨骼点，把蹲和起对应成游戏里的两个操作。Webcam plus TensorFlow.js for skeleton points; squatting and standing became the two inputs.
  • 玩法设计Design做了高低不同的柱子。一直蹲同一个高度的话，玩两下就腻了。Added pillars at different heights — squatting to the same depth every time gets old fast.
打开就能玩Open and play · fit.chathoney.top

02 · 方法Method

一遍内容是怎么走下来的How one round of content actually goes

  1. 01

    研究Research

    先看别人。对标账号我会存下来，标出哪些帖子数据好，好在选题还是开头。Look at others first. I keep the accounts I benchmark against and mark which posts did well — and whether it was the topic or the opening.

  2. 02

    策划Plan

    定人设和视觉。慢，但后面每条内容都省事。Set the persona and the look. Slow, and it saves time on everything after.

  3. 03

    生产Produce

    脚本、图、视频分开做，工具各管一段，一个人也能持续出片。Scripts, images and video are separate steps with separate tools, so one person can keep shipping.

  4. 04

    复盘Review

    看播放和收藏。数据差的时候，先分清是选题问题还是内容问题，这两个改法完全不同。Read plays and saves. When a post does badly I work out first whether the topic or the execution failed — they need different fixes.

平台Platforms

  • Instagram
  • 小红书Xiaohongshu
  • WhatsApp

工具Tools

  • ChatGPT
  • 绘图Images · GPT Image 2
  • 视频Video · 即梦Jimeng / Gemini Omni
  • Claude Code
  • DeepSeek
  • TensorFlow.js

03 · 经历Timeline

这一年半，按时间排The last year and a half, in order

  1. WhatsApp 营销账号运营与维护WhatsApp account operations

    海外运营助理Overseas operations assistant

  2. 运动体感闯关乐乐乐Motion Play

    独立开发Independent build

  3. AI 推理探案官AI Detective

    独立开发 · 自己推广Independent build · own promotion

  4. 慢性胃炎管理工具 GastriPalGastriPal

    海外社媒运营助理Overseas social media operations assistant

04 · 联系Contact

想聊的话，
微信找我。If you want to talk,
find me on WeChat.

作品都在上面了。剩下的细节、数据、做过又推翻的想法，问我比看页面快。The work is all above. For the rest — the numbers, the details, the things I tried and dropped — asking me is faster than reading.

微信号WeChat ID l_Dylan0812
李娜的微信二维码，扫码加我为好友
扫码加我scan to add me